DOCKLET PRESS KIT - V1
======================

Thanks for your interest in Docklet. This kit contains everything you should
need to write about, review, or feature the app.


WHAT'S INCLUDED
---------------

/brand/
    Docklet-Brand.pdf     Provides information for using the Docklet brand correctly.
    /wordmark/
        /svg/         Wordmarks in svg format
        /png/         Wordmarks in transparant png at 2048, 1024, 512 pixels

/boilerplate/
    Docklet-Boilerplate.pdf   Contains versions of the 30, 80, and 200-word
                      	      product descriptions, ready to copy into your CMS
    Docklet-QuickFacts.pdf    Contains a table of quick facts for reference

/icon/
    /square/      App icon in square format at 1024, 512, 256, 128 pixels + svg
    /rounded/     App icon with macOS rounded corners at the same sizes

/images/
    /hero/        Press hero images, light and dark modes
    /widgets/     Individual widget screenshots, light and dark modes,
                  in two states (widget alone, widget with popover)
    /og-card/     1200x630 Open Graph card image for social sharing

README.txt    This file

/video/
    Docklet-Promo-HD.mp4    35-second product video, 16:9
    Docklet-Promo-Vertical-HD.mp4      9:16 cut for Reels, Shorts, and TikTok




FILE NAMING
-----------

All asset filenames follow the pattern:

    Docklet-{asset-type}-{variant}-{mode}.{extension}

Examples:
    Docklet-PressHero-Light.jpg
    Docklet-PressHero-Dark.jpg
    Docklet-media-player-widget-light.png
    Docklet-media-player-widget+popover-dark.png
    Docklet-Icon-Rounded-1024.png

This means you can sort and find what you need by filename without opening
each file.


WORDMARK USAGE
--------------

Two color variants are provided to match light or dark contexts:

    Dark wordmark — for use on white, light gray, or other light backgrounds
    Light wordmark — for use on black, dark gray, or other dark backgrounds

Both include the small italic orange period that's part of the wordmark's
identity. Monochrome variants (no orange) are included for strict
single-color contexts like newsprint.

Please don't recolor the wordmark beyond these provided variants. The orange
accent is intentional and consistent across all Docklet brand assets.


USING THE BOILERPLATE
---------------------

The three description lengths are intended for different contexts:

    30 words    Roundup mentions, "new this week" lists, App Store
                category descriptions

    80 words    Section mentions in larger pieces, brief feature stories,
                podcast show notes

    200 words   Focused reviews, dedicated product features, deeper
                coverage

Feel free to edit, abbreviate, or quote any of them. They're written to be
lifted directly into articles without modification, but they're also
starting points if your house style needs a different tone.


REVIEW LICENSES
---------------

Complimentary Pro licenses are available to press, reviewers, podcasters,
and YouTube creators. Email makana@madebycomputers.com with a link to your
publication, channel, or podcast and we'll send a unique license code.


THE LATEST VERSION
------------------

This kit is updated alongside Docklet itself. The most recent version is
always available at:

    https://madebycomputers.com/docklet/press

If you're holding an older copy and want to check whether assets have
changed, that page is the source of truth.


CONTACT
-------

Makana Dumlao
makana@madebycomputers.com
https://madebycomputers.com/docklet


COPYRIGHT AND TRADEMARK
-----------------------

Docklet is a product of madebycomputers.com.
Docklet is not affiliated with Apple Inc.
macOS, Dock, and Liquid Glass are trademarks of Apple Inc.

You're welcome to use any of the assets in this kit for editorial coverage,
reviews, podcasts, videos, and social posts about Docklet. Please don't
repurpose them for unrelated content or modify the wordmark.